Customer service and customer relations are two terms that people use interchangeably. However, good customer relations stem from good customer service. If our client is happy and satisfied with our work and response, then it is a sure way to not only grow our business, but maintain a lasting customer relationship.
Customer Relations is a very important aspect of our company. Customers are what allows us to get a paycheck every month, thus it is key to make sure that these people are at the top of our priority list.
A few things that we do for building strong customer relationships:
- Our customers are human beings too, we treat them like humans/friends, and not just a business deal.
- We help our Clients in making right decision (catering to their every need is a must).
- We always go out of our way to give each customer individualized attention (each customer is different and has different needs – cater to them individually).
- Communicate with our clients (speak with them more often, and listen to their problems).
The practiced art of communication coupled with patience and understanding is the sure shot way to provide great customer service. When great customer service is provided, a trust is built between you and your client. This trust is the basis of a good customer relation. It is the further development that with strengthen the customer bond.
A strong customer relationship is profitable for both the company and the patron. With satisfied and happy patrons, come recommendations, free [word of mouth] marketing, and increased business. If there is a customer we know needs a little push in the right direction, we call them up. Talk to them, understand what is going through their mind, and help them out in any way possible. We show them that we value them as a customer and want to build a lasting customer relation.